you control this

Relevance

Does Google understand what you do?

Improvement potential

GBP categories (up to 10)

Services listed in detail

Website content depth

Profile completeness

fixed by location

Distance

How close are you to the searcher?

Improvement potential

Physical business address

Proximity to searcher

Geographic service radius

Cannot be faked or moved

you control this

Prominence

Does the internet vouch for you?

Improvement potential

Google reviews + responses

Directory citations

Local backlinks

NAP consistency