Google Business Profile
Business name
Address + phone (NAP)
Primary category
Service area
Services + descriptions
→
G
cross-checks
both sources
←
Your website
Same business name
Identical NAP in footer
Trade + city in H1 tag
Location/service area pages
Detailed service pages
Consistent signals
Google trusts both sources confirm the same business — ranks you confidently in your market
Conflicting signals
Google hedges — indexes both versions, splits authority, ranks you lower than you deserve