01
One page per service, not one page for all
Each service gets its own URL with dedicated copy, keywords, and FAQ schema. Google can't rank a page for 10 different services — it needs clear, singular intent.
02
Location pages capture city-level searches
Pages for Portland, Lewiston, and Auburn each target city + service keyword combinations that the homepage and service pages can't rank for alone.
03
The ADU page found a gap nobody was filling
No competitor had a dedicated ADU page in Maine. One well-structured page for an underserved niche became the single biggest traffic driver on the site.