AI Search Optimization in Vermont
Some of your customers now ask ChatGPT for a business instead of searching Google. It answers with two or three names.
We help Vermont businesses build websites to ensure that their business is named in those queries. The screenshots on this page are answers from ChatGPT, Claude, and Google that name our clients.
Get a Free AI Search Audit
Where AI Answers Come From
ChatGPT does not keep a private list of businesses. When someone asks it for a roofer in Vermont, it runs a web search first, reads the pages that come back, and writes its answer from what it read.
So getting recommended means being in the material it reads: the pages that rank on Google, your Google Business Profile, your reviews, and anywhere else your name shows up online.
Those are all things you can change.
What the Work Involves
There is no button to press and no ad to buy. It comes down to five things.
- A page for each service you want work in, aimed at the towns you serve, so there is something specific for a model to match a question to.
- Answers written in plain language, high on the page, so a model can quote you without guessing what you meant.
- Code behind the scenes that spells out your name, address, phone number, hours, and services in a format machines read.
- A Google Business Profile that is complete, correct, and posted to, since AI answers lean on it heavily for local questions.
- A steady flow of real reviews, because models repeat what other people say about you.
A Client in a ChatGPT Answer
Someone asked ChatGPT for an employment mediator in Burlington. It came back with Gather Mediation, a client of ours, in the list.
Every client on this page is a small Vermont company. There is no way to pay for a spot in these answers. They show up because of what is on their website and their Google Business Profile.
Where the Leads Came From
We track where every call and form fill comes from, so chatgpt.com shows up in your dashboard next to Google.
Below is a lead a client got this month, with ChatGPT recorded as the source. The name and contact details are blurred out.
This Is the Same Work as SEO
AI models read search results, so the pages that get you named by ChatGPT are the pages that rank you on Google and put you in the local map pack.
It is one piece of work, not two. If we already do your SEO, this is part of it.
Get a Free AI Search AuditAI Search Optimization FAQ
ChatGPT runs a normal web search before it answers, then reads the pages it finds. So you get named by having pages that rank for what people ask, a complete Google Business Profile, and reviews. There is no way to pay ChatGPT for a spot and no setting to switch on.
It is the same work aimed at a second audience. AI models read search results, so ranking still matters. What changes is how the page is written: clear headings, direct answers, and plain sentences a model can quote without guessing.
Yes, for the services you want work in. A model matching a question to a business looks for a page about that exact service in that exact town. One page listing eight services gives it nothing specific to match.
Most clients start getting named in AI answers within 2 to 4 months. It often moves faster than Google rankings, because AI models pick up new pages quickly and there is less competition for them right now.
No, and nobody can. Ask an AI the same question twice and you can get two different answers back. What we can control is whether the information it needs about you is there to find.
We track the source of every call and form fill on your site, so chatgpt.com and perplexity.ai show up in your dashboard the same way Google does. You see which channel produced each lead.
Not always. We can do this work on the site you have. If yours is slow or hard for search engines to read, a rebuild gives you a stronger foundation, and we handle that too.
Free AI Search Audit, No Commitment
Send us your website and we will ask ChatGPT, Claude, and Google the questions your customers ask. Then we show you what came back: who got named, whether you were in there, and which competitors keep coming up.
You get a short written document covering what is working, what is holding you back, and what we would fix first. It takes about 30 minutes on a video call. There is no cost and no obligation to hire us.
- Call (828) 989-1290
- Email sam@eskerdesigns.com
