Local Lift Ep. 1: Shelly Bogue, Five Star Cleaning
Shelly Bogue left a 20 year finance career to build Five Star Cleaning Services in Hernando, MS. How BNI, referrals, and a small crew grew it.
Continue ReadingAdd Esker as a preferred source in Google so new posts reach you first.
SEO for HVAC Companies: What Actually Works
The honest version of HVAC SEO: what actually moves the needle, what you can do yourself for free, and how long it really takes.
Continue Reading
Local SEO for Contractors: What Actually Works in 2026
Most local SEO advice for contractors is generic. Here is what happened when I applied it to a real Vermont roofing company, with the data.
Continue Reading
5 Questions to Ask Any Marketing Agency Before You Hire Them
Before you sign with a marketing agency, ask these five questions. They'll help you separate the real deal from the cold callers who just want your money.
Continue Reading
SEO for Roofers: What Actually Gets You to the Top of Google
The honest version of roofing SEO: what actually moves the needle, what you can do yourself for free, and how long it really takes.
Continue Reading
Do Roofers Really Need a Website in 2026?
If your roofing business runs on referrals, do you need a website? An honest answer, plus the one thing about roofing that changes the math.
Continue Reading
Do HVAC Companies Really Need a Website in 2026?
Does your HVAC business actually need a website? An honest answer, plus the one thing about HVAC that changes the math.
Continue Reading
How to Get More Contractor Leads Without Paying for Ads
Most contractors do not have a lead generation problem. They have a lead leakage problem. Here is the free system that fixes both.
Continue Reading
How Long Does SEO Take for a Contractor Website?
Everyone says SEO takes 3–6 months. But what does that actually look like? Here's real Google Search Console data from a roofing contractor, month by month.
Continue Reading
Does SEO Work for Small Business? 6 Months of Real Data
Real Search Console data from a contractor with no online presence, showing exactly what six months of local SEO built from scratch.
Continue Reading
Do Plumbers Really Need a Website in 2026?
Does your plumbing business really need a website? An honest breakdown of when it pays off, when it does not, and what it takes to do right.
Continue Reading
Web Design for Electricians: What Actually Works in 2026
A tactical guide to electrician websites that generate calls. The must-have features, the mistakes killing leads, and what to fix first.
Continue Reading
Contractors Need a Website in 2026: Essential Guide
Discover why a contractor's website is vital in 2026. Learn the essential features for building trust and growing your business online efficiently.
Continue Reading
How Much Should a Website Cost in 2026?
What should a small business website cost in 2026? A side by side look at Squarespace, Wix, WordPress, and hiring a developer.
Continue Reading
SEO in 2025: What Actually Works
SEO is not dead, but the lazy version is. Copying what already ranks no longer works. Your content has to be genuinely worth finding.
Continue Reading
Local SEO Tips for Small Businesses
Boost your small business visibility with our guide to local SEO. Key tips and strategies for climbing local search rankings today.
Continue Reading
Advantages of Single Page Websites for Businesses
Single page websites cut clutter and guide visitors through one clear narrative. Here is when the format works and when it holds you back.
Continue Reading
Affordable Web Design for Small Businesses in Vermont
Affordable Vermont web design built for small businesses. Get a custom site that brings in customers without the agency price tag.
Continue Reading
Lead Automation Case Study: A Painting Contractor
Peak Painting had leads sitting in a spreadsheet for months. Here is how we connected their contact forms straight to their CRM with Zapier.
Continue Reading
The Complete Guide to Google Business Profile Management
Managing your Google Business Profile is vital for Vermont small businesses in 2025, enhancing visibility, credibility, and customer engagement.
Continue Reading
WordPress Security Risks vs Custom-Coded Websites
WordPress powers half the web, and that makes it a target. Thousands of new plugin vulnerabilities a year, and what custom code avoids.
Continue Reading
Why You Should Hire A Copywriter for Your Website Content
Good website copy speaks to your visitors' pain points and persuades them to act. Here is why a professional copywriter pays for itself.
Continue Reading
Understanding Google Business Profile: 2025 Guide
Google Business Profile is a free tool for managing how you show up on Google Search and Maps. Here is how to set it up and optimize it.
Continue Reading
Crash Course in SEO: Why It Takes Time to See Results
A plain English crash course in on-page and off-page SEO, and an honest look at why rankings take months instead of weeks.
Continue Reading
Web Design Case Study: 12.7s to 1.1s Load Time
How we took Peak Painting from a 12.7 second load time to 1.1 seconds and a perfect 100 performance score. The full process, start to finish.
Continue Reading
Our Web Design Process for Vermont Businesses
How Esker Designs builds a custom site: branding, professional copywriting, hand coding, and local SEO tuned to your Vermont audience.
Continue Reading
The Ultimate Checklist for Building a Website That Converts
Your website is your storefront and your always-on salesperson. A practical checklist for turning small business visitors into customers.
Continue Reading
Why Page Speed, SEO, and Accessibility All Matter
Slow pages lose visitors and rankings. How image optimization, smaller files, and caching improve speed, SEO, and accessibility at once.
Continue Reading
The Hidden Costs of Page Builders vs a Web Developer
Page builders limit customization, performance, and scale. Here is what they really cost you and why a developer pays off long term.
Continue Reading
Why a Fast, Professional Website Matters for Small Business
How website speed, design, and functionality shape your credibility, customer engagement, and visibility as a small business.
Continue Reading