Local SEO in Burlington, VT

Local SEO in Burlington VT is what helps businesses rank higher in location-based search results on Google Search and Google Maps. In other words, it helps your business rank when customers search for things like 'plumber near me', or 'ac repair burlington vt'.

We are an SEO company based in Warren, about an hour south, and we work with over 30 Vermont businesses on a monthly basis. Most of that work is the Google Business Profile, reviews, and pages for the services and towns you want more calls from.

The best part about local SEO is that these searchers know what they are looking for and are ready to hire someone. With our services, we make sure that you show up for those searches.

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Local SEO in Burlington VT: our client Metal Vista Roofing ranked first in the Google map pack for metal roofers burlington vt

Here's Exactly How We Help

The most effective way to show up in these local searches in by optimizing your Google Business Profile to show up in what is referred to as the Local Pack.

Getting into that pack comes down to a handful of things: a fully built out Google Business Profile, a steady flow of recent reviews, consistent citations across the web, and pages on your site that name the services you offer and the towns you serve.

Reviews are usually the fastest lever, and this is something that we specialize in. We recently took one client from 15 Google reviews to over 140 in two weeks, and made them the number one ranked company in their category in their entire state.

BeforeGoogle Business Profile for Scoop Force LLC showing 15 reviews before working with Esker Designs
AfterGoogle Business Profile for Scoop Force LLC showing a 5.0 rating with 143 reviews after working with Esker Designs

Why Burlington Businesses Get Outranked

Burlington is the largest market in Vermont, which means you are not just competing with the shop down the street. You are competing with companies in South Burlington, Winooski, Essex, Colchester, Williston, and Shelburne who all want the same customers you do.

The businesses that lose usually have the same problem: a lack of content on their website. There is nothing on the site that tells Google what services they offer or where they offer them, so Google has nothing to rank.

We fix that by building out real pages for the services you want more of and the towns you want them from.

Google Search Console graph showing clicks and impressions climbing after a local content strategy was put in place

What's Included in Our Burlington Local SEO

We handle the technical cleanup on your site, on-page optimization & keyword research, Google Business Profile management and weekly posting, citation building, review generation, and an ongoing content strategy built around what your customers actually searching for.

If your website is the thing holding you back, we build those too. Our web design in Burlington is hand coded, loads fast, and is built to rank from day one.

You get a monthly report with rankings, traffic, and opportunities to improve your rankings moving forward.

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Qualified leads arriving from organic search for a local Vermont service business

What to Ask Any SEO Company in Burlington Before You Hire Them

If you're comparing a few SEO companies in Burlington, these four questions will tell you most of what you need to know:

  • Do I own the website and the content if we stop working together? Some agencies keep it, and you start from zero when you leave.
  • Is there a contract? Month to month means they have to keep earning it.
  • Will you write new pages, or only adjust the ones I have? Adjusting a five page site doesn't move rankings in a market this size.
  • What number do you report? Rankings and traffic are easy to make look good. Ask for leads from organic search.

Our answers are the same for everyone: you own it, month to month, new pages every month, and we report leads. There's a longer version of this list in 5 questions to ask any marketing agency.

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FAQ

Burlington SEO FAQ

  • No. We're in Warren, about an hour south, and most of our Burlington clients we've never met in person. The audit and the monthly check-ins happen on a video call. If you'd rather meet in person, we come up.

  • It depends on how many services and towns you want to rank for. Burlington is the most competitive market in Vermont, so it usually takes more content than a smaller town would. Your free audit comes with a price, and our standard rates are on our pricing page.

  • If you already have a website, some businesses see movement in 30 to 60 days. Starting from scratch in Burlington, plan on 3 to 6 months before rankings turn into steady leads.

  • No, and nobody honest can. Google doesn't sell organic positions. We show you what moved every month, and you can stop whenever you want.

  • Yes. Most of our clients are in Chittenden County and the Mad River Valley, and we work with businesses across Vermont and New Hampshire.

Ready to Show Up in Burlington?

Send us your website and we will tell you exactly what is keeping you out of the map pack, free. If we are not the right fit, we will tell you that too.

Fill out the form and we will get back to you within one business day.

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