Vermont Website Optimization

Vermont website optimization comes down to three things: speed, clarity, and being readable to Google and AI search.

We build websites that load in under 2 seconds, perfectly match your ideal client's search intent, and are easily found on Google, ChatGPT, Claude, and many other large language models.

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Google AI Overview recommending Metal Vista Roofing, an Esker Designs client, among the best metal roofers in Central Vermont

Search Engine Optimization for Your Whole Site

This process begins with understanding of you, your business, and your ideal customer.

The main goal of our work is to answer this question: when someone is searching for your product or service, what are they most likely to type into the search engine?

Once we answer that question, we build pages to directly target those search terms.

We work with over 40 businesses on a monthly basis, and our sites generate revenue for them every single month.

Google map pack result showing Esker Designs client Metal Vista Roofing ranked first for metal roofers in Burlington VT

Speed, Image, and Technical Optimization

Optimizing a website doesn't always mean targeting new keywords. Sometimes you have all the right written content on your website, but it may be slow, outdated, or impossible for search engines to read.

We build fast loading, high performance custom websites. Sometimes all it takes is compressing oversized images and making some technical changes to your website's foundation to make it faster, which helps your ranking and makes the user experience better for your customers.

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AI search result for employment mediators in Burlington VT listing Gather Mediation, an Esker Designs client, with a 5.0 rating

Optimized for Google and AI Search

Search engines are technical entities that look for information to be structured in a very particular way. We've spent years learning how they read a page, and tailor your website to meet their needs.

The photos on this page are proof of this. Every image on this page has been an AI or Google search result recommending one of our active clients in their response.

No agency can guarantee you rankings, but we pride ourselves on our ability to maximize your chances, and have a strong record of doing so for our clients.

Claude recommending Early Literacy Labs in Waitsfield, an Esker Designs client, as an Orton-Gillingham tutor in Vermont
AI search result for divorce mediation around Burlington VT recommending Gather Mediation, an Esker Designs client

Free Website Audit, No Commitment

If you sense that your website traffic has dropped off recently, or you are just curious about hearing what you could do to improve your rankings, we'd love to offer you a free website audit.

You get back a short document: what's working, what's holding you back, and what we'd fix first. It takes about 30 minutes to walk you through on a video call, and there's no cost and no obligation to hire us.

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