Here's your questionnaire

What's inside

1. About the business

   Pin down what they do, who they serve, and what makes them different — before you touch a single design tool.

2. Goals & success metrics

   Get clear on the #1 job of the site (leads, sales, bookings, info) and how you'll both know it's working.

3. Brand, style & references

   Logo, colors, fonts, three sites they love, and the words that describe their brand.

4. Content & pages

   What pages they need, who's writing the copy, and whether photos & testimonials are ready.

5. Tech, timeline & budget

   Domain, hosting, integrations, launch date, and what they're prepared to spend.

Stuck? Reply to the email we just sent you and I'll help you adapt it for your workflow.