SEO Company in Burlington, VT
Esker Designs is an SEO company serving Burlington, VT. We write the pages, manage the Google Business Profile, and build the reviews that get local businesses ranked for the searches their customers are already making.
We're based in Warren, about an hour south, and work with over 30 Vermont businesses on a monthly basis. The screenshot is a search for metal roofers in Burlington, with one of our clients at the top of the map.
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Burlington Is the Hardest Market in Vermont
Burlington is the largest market in the state. You aren't just competing with the business down the street, you're competing with companies in South Burlington, Winooski, Essex, Colchester, Williston, and Shelburne who all want the same customers.
That's why a five page website doesn't rank here. The companies at the top have a page for every service they offer and every town they serve, and they add to it every month. Building those pages is most of what an SEO company does for you.
The map pack side of it, which is mostly your Google Business Profile and reviews, is covered on our local SEO in Burlington page. The graph here is Search Console for a client near Essex Junction after we started building out their pages.
What We Actually Do Each Month
It starts with figuring out what your customers type into Google when they need you. Not what you'd call it, what they'd call it.
Then we build the pages that answer those searches, fix anything technical that's slowing your site down, fill out and post to your Google Business Profile every week, and set up a review request that goes out after every job.
You get a report each month with rankings, traffic, and how many leads came in from organic search. That last number is the one that matters, and it's the one most agencies leave out.
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Ranked in Google and Named by ChatGPT
More Burlington customers are asking ChatGPT for a recommendation instead of scrolling through Google. ChatGPT runs a web search first and writes its answer from the pages it finds, so the same work that ranks you on Google is what gets you named there.
Someone asked ChatGPT for an employment mediator in Burlington. It came back with Gather Mediation, a client of ours. There's no way to pay for a spot in that answer, and there's more on how it works on our AI search optimization page.
What to Ask Any SEO Company Before You Hire Them
If you're comparing a few SEO companies in Burlington, these four questions will tell you most of what you need to know:
- Do I own the website and the content if we stop working together? Some agencies keep it, and you start from zero when you leave.
- Is there a contract? Month to month means they have to keep earning it.
- Will you write new pages, or only adjust the ones I have? Adjusting a five page site doesn't move rankings in a market this size.
- What number do you report? Rankings and traffic are easy to make look good. Ask for leads from organic search.
Our answers are the same for everyone: you own it, month to month, new pages every month, and we report leads. There's a longer version of this list in 5 questions to ask any marketing agency.
Get a Free AuditBurlington SEO FAQ
No. We're in Warren, about an hour south, and most of our Burlington clients we've never met in person. The audit and the monthly check-ins happen on a video call. If you'd rather meet in person, we come up.
It depends on how many services and towns you want to rank for. Burlington is the most competitive market in Vermont, so it usually takes more content than a smaller town would. Your free audit comes with a price, and our standard rates are on our pricing page.
If you already have a website, some businesses see movement in 30 to 60 days. Starting from scratch in Burlington, plan on 3 to 6 months before rankings turn into steady leads.
No, and nobody honest can. Google doesn't sell organic positions. We show you what moved every month, and you can stop whenever you want.
Yes. Most of our clients are in Chittenden County and the Mad River Valley, and we work with businesses across Vermont and New Hampshire.
Free SEO Audit, No Commitment
If you're looking for an SEO company in Burlington, the easiest way to find out whether we're the right one is the audit.
You get back a short document: where you rank today, what's holding you back, and what we'd fix first. It takes about 30 minutes to walk you through on a video call, and there's no cost and no obligation to hire us.
- Call (828) 989-1290
- Email sam@eskerdesigns.com
